Social Media Isn't Working For Us - PlayBASIC Blog - (2024-10-03 )

[kevin]

Social Media Isn't Working For Us  - PlayBASIC Blog - (2024-10-03 )

In this video, I dive into the ongoing frustration with our YouTube channel's lack of traffic and the broader challenges of reaching an audience through social media. Despite common advice to focus on strategies like YouTube Shorts, the numbers tell a different story—views remain incredibly low, even on content published years ago. We explore specific examples, including analytics from older videos that have barely gained traction over time. This struggle isn't limited to YouTube; the same issues are present across platforms like Facebook and Twitter, where organic reach is virtually nonexistent. I also touch on the increasing difficulty of getting discovered via Google search, as many of the smaller sites that once linked to us have disappeared. With advertising costs through the roof and no clear solution in sight, it's a frustrating time for content creators, especially those who've been around for years. If you're in the same boat, you're not alone!